The spread of love and enlightenment through the manifest of beauty and goodness.


The Joy Angel Messengers

May I be full of loving-kindness
May I be well
May I be peaceful and at ease
May I be happy

The Beauty Industry; a vocation of LOVE…

This industry of Love is important to the wellbeing of humanity.
The creative, sensitive and impassioned talents of the Cosmetologist are meant to nurture and illuminate the unique beauty within each individual they touch through the transfer of Love.
Commencing within the salon the enlightened professional creates a chain reaction of Love that flows throughout society.

“JAM”, the JOY ANGEL MESSENGERS are motivated by the desire to encourage, sustain and flourish this vital and creative energy force.

Creating a culture of LOVE
LOVE for our industry
LOVE for our artistry
LOVE for humanity
LOVE for life
A labour of LOVE…

By altering one’s distorted worldview and developing “tranquil perception” in the place of “perception polluted”, one is able to ease suffering, transmit love and be loved.

This can be achieved by applying the Eight-fold Path to our personal and professional lives together with the daily affirmation of the Loving Kindness mantra.

We JAM artists pledge dedication to evolving ourselves and helping others by following to the best of our abilities the eight-fold path in our creative manifestations, our work and in our lives…


The Eight Fold Path

1. RIGHT VEIW; can also be translated as “right perspective”, “right vision” or “right understanding”. It is the objective way of experiencing people, life, nature and the world as they really are. Knowing that our individual perception is not absolute and is subject to change…to be open to the objective receiving of other views and perspectives.

2. RIGHT INTENTION; can also be translated as “right thought”, “right resolve”, “right conception”, “right aspiration” or “the exertion of our own will to change”. The willingness to put into question our motivations, to discern the differences between right intention and wrong intention…the freedom from ill will.

3. RIGHT SPEECH; avoid false speech… to speak the truth with care, hold to the truth with love, to be reliable, non deceiving to the world… Abandoning divisive speech to break people apart, thus reconciling those who have broken apart or cementing those who are united, to speak of things that create concord… Abandoning abusive speech… to speak words that are soothing to the ear, that are affectionate, that go to the heart, that are polite, appealing and pleasing to people at large…

4. RIGHT ACTION; “right conduct”. As such, the person should work as hard as possible to train oneself to be morally upright in ones activities, not acting in ways that would be corrupt or bring harm to oneself or to others. To be merciful, compassionate for the welfare of all living beings. One should abstain from taking what is not given. One should abstain from sensual or sexual misconduct resulting in the mental, physical and or the emotional harm of oneself or others.

5. RIGHT LIVELIHOOD; One should concentrate energies towards transforming ones profession into an act of love and compassion towards the well-being of life and the world in which we live. This means that people ought not to engage in activities that either directly or indirectly, result in malicious harm for other living beings.

6. RIGHT EFFORT; “right endeavor”. In this factor, the person should make a persisting effort to abandon all the wrong and harmful thoughts, words, and deeds. One should instead be persisting in giving rise to what would be good and useful to themselves and others in their thoughts, words, and deeds, without a thought for the difficulty or weariness involved.

7. RIGHT MINDFULNESS; “right awareness” or “right attention”. In the practice of right mindfulness the mind is trained to remain in the present, open, quiet, and alert, contemplating the present event. All judgments and interpretations have to be suspended, or if they occur, just acknowledged, registered and dropped.

8. RIGHT CONCENTRATION; “wisdom”, it is achieved through training in the higher consciousness, which brings the calm and collectedness needed to develop true comprehension by direct experience, it is a state where all mental faculties are directed onto and into one particular object or point.
Any singleness of mind equipped with these seven factors — right view, right resolve, right speech, right action, right livelihood, right effort, & right mindfulness — is called noble right concentration with its supports & requisite conditions.

* By trying to follow to the best of our abilities the EIGHT-FOLD PATH and applying these concepts to our life and our craft we begin to open up to loving energies that will radiate from us to all we come into contact.
The manifestation of loving kindness within ourselves, transferred to our families, friends and clients will result in a chain reaction of love that will spread throughout our communities helping to make the world a better place.

JAM artists acknowledge this calling, their mission in life…
The mission is the creation of beauty and the expansion of love in their craft and in their life.
The diffusion of the message of joy and the expansion of happiness to each and everyone they touch.

To Know when you’ve found your calling, your mission in life…
Perhaps it is true for anyone who wants to live a life of passion.
Surrendered to that power and drive within where there is also a peace
and calmness that words cannot describe.
You don’t follow your calling because it’s neat or cool.
You follow it because within the overwhelming energy is a love so tender
and calm that it humbles you to tears.
That is how you know it is your calling.
It whispers to you. It owns you.
You will know it because you will realize that giving of yourself
is more powerful then anything else you could ever experience.

Professionals of the beauty industry,
the industry of love…

We call you to acknowledge your calling
join us in helping make the world a better place.

Stevn Thomas Yankowski

LOVEINC. International
Corso Cavour, 27,
25121, Brescia Italy

Tel/fax: +39 030.3774532
Cell: +39 327.64.55.542

LOVEINC./Corso Cavour 27 - 25121/ Brescia - Italy / Tel: +39 030.337.17.19 / Tel: +39 327.497.500.1 / / PRIVACY